"Just 2 minutes from Shiozawa-Ishiuchi Interchange. An ideal gourmet spot to use as a base for sightseeing in Uonuma."

Guide to the facility

 

Uonuma's largest souvenir shop, "Uono no Sato," is divided into five areas: a restaurant serving local cuisine, a sake brewery offering local Echigo sake, a
local products ranging from koji and rice flour to fermented foods
Uonuma, and Kometohana, which stocks

Facility Overview

Large bus parking is available, and a dining area with 330 seats for groups can be prepared

We have a large parking lot, so we welcome large groups arriving by bus! We also have a dedicated dining room for groups. Please feel free to inquire about our group menu

Local cuisine restaurant

From local cuisine to the famous Hegisoba noodles, this is the perfect place to enjoy a meal while traveling. We use Koshihikari rice from Minami Uonuma, allowing you to fully savor its freshly cooked aroma and sweetness. Using carefully selected Koshihikari rice and seasonal ingredients, we offer a wide variety of dishes, from classic Uonuma specialties to hearty set meals, rice bowls, and small side dishes. It's convenient for both lunch and dinner, and recommended for a break during sightseeing or a family meal. This is a place where you can easily and thoroughly enjoy the flavors of Uonuma

We have dining facilities that can accommodate large groups, so please contact us for more information

Local sake from Echigo, local sake breweries

We offer a carefully selected range of sake from Niigata Prefecture, a renowned sake-producing region, including a wide variety of local sake from the Uonuma area. With a broad selection ranging from popular brands to seasonal limited editions, we are a great place to find souvenirs and gifts. Our sake tasting corner allows you to sample the sake before purchasing, making it popular with those who want to "try before they buy." If you're unsure which brand to choose, tell our staff your preferences (sweet or dry, aroma type, food pairing, etc.) and enjoy a thorough tasting experience comparing different sakes

Snow Country Products Center

The souvenir shop is packed with a wide variety of Niigata's representative souvenirs, including classic items like kaki no tane (rice crackers with peanuts) and sasa dango (bamboo leaf-wrapped rice dumplings), as well as pickles, boxed sweets, and local specialty confections. The selection is appealing because it's easy to choose souvenirs for yourself, or to share with colleagues and family. There's also a good selection of snacks that can be easily enjoyed in the car during your journey, as well as a good variety of drinks such as tea and juice, making it convenient for breaks and stops. Please take your time to browse the shop and find the delicious treats that Niigata and Uonuma have to offer

Yoneya Seishichi

Even within Niigata Prefecture, a renowned rice-producing region, Uonuma Koshihikari is a nationally recognized premium brand. Among these, the Ishiuchi area of ​​the former Shiozawa town is known as the production site of the exceptionally fine "Minami Uonuma Koshihikari." Grown with pure water from melting snow and nurtured by the significant temperature difference between day and night, the rice boasts an outstanding balance of sweetness, aroma, and stickiness. As a memento of your Minami Uonuma trip, be sure to take some Minami Uonuma Koshihikari home with you – perfect for personal enjoyment or as a gift. "Since you've come all the way to Minami Uonuma, why not buy some rice?"

Fish Fermentation Market Kometohana

At "Kometohana," which specializes in koji (fermented rice) and local products and fermented foods, you'll find a wide variety of delicious rice and fermented foods unique to Uonuma. From fried chicken that's prepared and served piping hot in-store, to bread made with locally sourced honey and rice flour, you can enjoy popular menu items that you can only taste here. In addition, they have a wide selection of carefully chosen fermented foods and seasonings, including fish and meat marinated in koji, gently sweet amazake (sweet rice drink), and fragrant miso and soy sauce. Fresh vegetables and seasonal wild mountain vegetables delivered from local farmers are also popular, making it a recommended spot for fermented food lovers to shop for souvenirs or to enjoy a meal while strolling around